Environmental claims: the proposed EU directive

We are pleased to share with you important information about the recent proposal for a European Union directive aimed at strengthening the reliability of environmental claims on products. This initiative, an integral part of the European Green Deal, is intended to combat greenwashing and promote greater transparency in the market. The proposed new rules aim to ensure that environmental information on products is clear, verifiable and based on standardised criteria. This represents a significant step towards more sustainable consumption and greater environmental awareness, for consumers and businesses alike.

This directive is in line with our corporate mission of promoting sustainable and responsible practices. We will continue to keep you informed of future developments in this important initiative.